Grads of LifeVoice

Build A Stronger Talent Pipeline

LAUNCHED FEBRUARY 2016
0M
Brand Impressions
0M
Page Views Received
0K
Social Actions & Referrals
0%
More Likely to
Reach Users in the HR
Recruiting Industry
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As part of an initiative to encourage hiring managers to look beyond the resume to find top talent and create talent pipelines for Opportunity Youth, Grads of Life engaged Forbes BrandVoice as a platform for a year–long comprehensive thought leadership program.

Engaging HR Leaders with Powerful Content that Highlights the Business Value of Opportunity Youth and a Diverse Talent Pipeline

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Forbes BrandVoice provided Grads of Life with an essential platform for seamlessly and effectively communicating with their desired audience of hiring managers and business executives. Not only did they reach their target, but they were also able to gain additional insight into what else these users care about.
What they had to say:
"The Forbes team works to provide ongoing reporting so we can really quantify the success of the partnership and evaluate any optimizations to be made."
–Grads of Life
The right audience was engaged...
126%
more likely to be in HR Recruiting
94%
more likely to focus on Diversity
210%
more likely to work in the Non–Profit Industry
Knowing what other Forbes content was consumed by this audience, Grads of Life was able to optimize the topics of their posts in real–time...
358%
more likely to consume HR Retention content
323%
more likely to consume content related to Diversity
317%
more likely to consume Employee Perfomance content

Excelling on Mobile

Grads of Life content consistently beat BrandVoice Elite mobile benchmarks for content engagement:
Active Page Dwell Time
Scroll Depth
Down Scroll Velocity

Discoverable Across all Sources

Grads of LifeVoice stands as a top five Google search result for the brand.

Readers from social were highly engaged with Grads of LifeVoice content-they accounted for the highest average dwell time and slowest down scroll velocity for the program.

1 in 2 users visited Grads of LifeVoice content from within Forbes.com. The program effectively captured the Forbes reader.

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"Trusted thought leadership is a key part of driving change in talent practices and Forbes is a respected and admired brand among employers. BrandVoice has given us a direct line to speak to companies about the gap between their talent needs and young people's access to good jobs–the Opportunity Divide–and how employers can be part of the solution."
– Elyse Rosenblum, Principal, Grads of Life

Featured Top Content

Grads of Life used compelling storytelling to change employer perceptions of Opportunity Youth in the United States, show the benefits of this untapped pool of talent and convince managers to rethink their traditional hiring practices.

How I Became An Entrepreneur
To Serve My City's Most
Valuable Communities

14.5K
Page Views
40%
Lift In Scroll Depth over Desktop & Mobile Benchmarks
650+
Social Actions & Referrals
4.8K
Page Views
84%
Lift Mobile
Dwell Time
5.2K
Social Actions & Referrals

How A Kid With A 'PhD In Street'
Found A Mentor In Bill Clinton
And A Career With City Year

Sources: SimpleReach, MOAT, Sprinklr (January–December 2016)