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What Is A Brand Impression?

Organic Headline Impressions

The number of times your BrandVoice name appeared organically on Forbes.com in site content streams before headlines and in other placements.

Impressions

Native Ad Impressions

The number of times your BrandVoice name appeared within native ad placements on the site (homepage block, in-article promo, and mobile scroll promos).

Impressions

Brand Impressions

Brand impressions are a measurement of the visibility of your branding across Forbes.com as a result of your participation in BrandVoice. This metric represents the number of times your branding has appeared on Forbes.com in conjunction with your BrandVoice. It is comprised of both native ad impressions and organic headline impressions.

organic headline
impressions
+ Native Ad
Impressions
= The Brand
Impression Advantage