More than Metrics
Our long-standing partnership with SAP has allowed us to test drive new and innovative approaches.
A Constantly Evolving Partner
Content that Sticks the Landing
Our Partnership Throughout the Years
Celebrating the inaugural BrandVoice partnership, Forbes and SAP teamed up on campaign celebrating innovation, featuring Moira Forbes and Rich Karlgaard.
SAP is the first partner to use the new Forbes article page, which placed contributor bios front and center, and introduced sticky and in-stream ad units, and related posts—all to optimize their publishing.
Jacqueline Vanacek serves as a guest speaker at the University of New England, to discuss the use of the cloud for healthcare in Maine. Her writing on Forbes allowed her to position SAP as a leader in the space.
SAP’s Chief Digital Officer, Jonathan Becher joins Jenny Rooney, Editor of the CMO Network, to discuss why diverse opinions, as well as a simple focus, work together to produce the best brand strategy.
An article on the company’s Injury Risk Monitor, “The Crippling Cost of Sports Injuries”, leds to 3 sales opportunities—despite only having 6K pageviews. It also resulted in an inquiry from the Australian army on solutions for their troops.
Forbes BrandVoice drove the strongest clicks to landing pages (travelling from the article to the landing page)—71%.
SAP pilots an ad-slotting program to display ad creative for each line-of-business, relevant to the article. This boosts CTR on Forbes and Engagements, Registrations and Time Spent on SAP.com
Through their branded journalism and thought leaderships, SAP executives like Ryan Somers and Tim Clark, gain speaking engagements at industry events.