What is Forbes BrandVoice?
A content marketing platform that lets brands tell stories and share insights on Forbes.com, using the same publishing platform as Forbes editorial staff and contributors. Your brand is transparently labeled as the source of your BrandVoice content, which appears on Forbes.com within the same site streams and navigation as Forbes editorial content.
What products do you offer, and how are they priced?
BrandVoice Elite, Stories and Special Feature. Explore more details on our flexible product set that accommodates a variety of budgets and marketing needs.
Why should I post my brand content to Forbes.com?
Forbes is uniquely poised to deliver a monthly digital audience of 56 million, according to comScore. Forbes also has the highest print readership in its category, according to MRI—6.8 million magazine readers—from young entrepreneurs to titans of industry.
The platform is optimized for mobile, social and search discovery. Elite BrandVoice partners may publish content directly to Forbes.com.
Visit Why Forbes for more on the Forbes brand advantage.
What services does the BrandVoice team provide?
Content strategy, publishing training and support, content production (optional), timeline management, analytics insights and more.
What is a brand producer?
A brand producer is assigned as your day-to-day contact for the program. Your brand producer supports all program and platform activities, including publishing and content production workflow.
Who may create content for BrandVoice?
For Elite and Stories programs, your brand and its contributors may create the content, or the BrandVoice team can create it for you for additional charges. You may also publish content that was created for you by another publisher, as long as you have distribution rights. For Special Feature programs, content is created by the BrandVoice team in collaboration with you.
May I post content I’ve already posted to my site?
Yes, for BrandVoice Elite and Stories.
What if I don’t have any content?
The BrandVoice team can help you produce content, for additional charges. We’ll make recommendations based on your expertise, goals and target audience. We can even work with you to feature your brand data and insights, and interview key brand experts.
What if I have content but I’m not sure if it’s right for the platform?
The BrandVoice team can perform a content review and make recommendations regarding existing content. We can also provide content strategy recommendations for mining company materials and expertise to help you create new content.
Are content production charges extra?
Who does the BrandVoice team work with for content production?
We work with top-tier writers, designers, producers and editors with experience creating articles, infographics, videos, interactives and more for major publications and media outlets. (Forbes editorial staff and contributors are not involved in BrandVoice content production.)
How does the content production process work?
We send content pitches to you for approval and can also take your requests. We’ll then deliver drafts or first cuts for review, feedback and approval. The process is timeline-based, and we work with you to accommodate your needs.
What if I have compliance review?
We have worked with many regulated partners and can work compliance needs into to every aspect of the program.
How do I track content performance?
We provide engagement metrics for all programs. Elite partners receive access to a real-time analytics dashboard, as well as monthly reports and quarterly strategy sessions with the BrandVoice team.
May I control publishing content directly to Forbes.com?
Yes, with BrandVoice Elite. You may also grant access to individual contributors writing on behalf of your brand.